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Biography | The Story of Traid

Born in West Africa, Nigeria in October 1981, Traidmarc began his musical journey at the tender age of 9. He was raised by a single mom after a relationship breakdown shortly after his birth. So Traid never really spent time with his father. "My mother was a deaconess in the church, she use to lead the choir. Although all my uncles and aunties were either doctors, lecturers and nurses, they all played music as a hobby. Growing up as a kid, I was always surrounded by music. So I naturally gravitated towards it." 

Growing up with a single parent, Traid's mother was a teacher and she relocated with the family everywhere she went. Traidmarc is the last of eight children. His mother raised them all single-handedly as she vowed to not abandon her kids though going through very tough times and financial difficulties. Traidmarc relocated to London as a kid and spent most of his time making music in the garage of their Blackheath home in Greenwich.

Having survived a near death experience in a car crash in May 2000, he vowed to pursue his music as a way of telling his life story. According to Traid, he died and came back. "Apparently, the doctor said my heart stopped and I was pronounced dead. It felt like a few minutes as I watched my life flash before my eyes. However, when I woke up, they told me a day or so had passed already since the accident." It is by sheer miracle that Traid survived this horrible accident leaving with a broken teeth, cracked jaw and a few scars.

Fast forward to 2009, Traid relocated to Australia to pursue a degree in Media which he successfully completed in 2014 whilst running a business on the side which has now become a very successful business producing broadcast content for television nationwide. Having being let down by his brother whom he love so much in Australia and the main reason for which he decided to relocate, he decided not to give up in his passion for music. Several songs were released which detailed some of the circumstances surrounding their relationship breakdown including Turnaround, The Walls Have Ears and First to Start It, which ultimately lead to a few death threats from his brother-in-laws.

In 2011, Traidmarc released his first official single "Come Dance With Me". The song went viral on YouTube scoring over 1 million views in the first week of its release. However, it was quickly flagged for copyright violation as the first few seconds of the music video captures Traidmarc driving down the street in his '64 Chevy Impala whilst listening to Lloyd Bank's "I'm So Fly" through his car stereo. Subsequently, the record was removed from YouTube and the views disappeared. However, this wasn't going to stop the resilient and passionate artist. In 2013, Traidmarc released "God My Eyes on You" which hit major digital platforms and rotated in Coles and Woolworths Supermarket in-store music channels.

With the major success of his corporate business where he has employed over 20 employees in his head office in Melbourne CBD, it was becoming rather challenging to focus on his music and keep creating his passion. Therefore, he decided to take some time out to re-evaluate his career path i.e. Music business or Television Business. Giving his equal passion for both, he decided to return to music in 2019 while letting his ground staff manage and run his business on his behalf. This has allowed he to take a more helicopter approach to oversee the day to day running of his empire. Traidmarc has produced broadcast content for the Ten Network in Australia and produced several television programs for Foxtel Network including Industry Leaders TV show which is now in its ninth season of broadcast. 

Besides his ability to write, compose and produce all his music, he is also an entrepreneur and a university graduate which makes him very knowledgeable and experienced in his field. Traidmarc's music is hardly for the clubs and butt-shaking parties. His music is from the heart and depicts real life events, detail experiences he had lived through and storytelling. He is not a gangster either and doesn't portray that in his songs. Traidmarc is a real gift to the work and a force to recon with. A shining star with an incredible talent.

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